Accueil / Case Studies / ADAPT YOUR CONGRESS COMMUNICATION TO YOUNG GENERATIONS

Issues

In 2015, the organizing committee of the Days of Orthodontics found out that orthodontists are facing more and more difficulties to find a buyer for their office when retiring. To overcome this, they wanted to raise awareness and mobilize more young people, therefore passing on their knowledge to the next generation. A real strategy must had to be put in place.

Solutions

Colloquium has built an action plan focused on digital to attract a maximum of younger generations and renew its audience. Responsive website, dynamic program, mobile application and video content, community management everything has been set up to offer appropriate media to the digital uses of ... young and less young participants!

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